Charity and not-for-profit sectors

Whether it’s campaign materials, member communications, the annual report, or papers for trustees, those in charities and other not-for-profit organisations need to be on top of their numbers, data and statistics.

The one-day course is interactive and uses recent examples drawn from the not-for-profit sector, and from the media, thinktanks and political bodies. I also draw on my own experience as a charity trustee.

It is suitable for both trustees and staff.

The course covers:

  • the basics of statistics: describing and analysing data – distributions, averages, percentages, uncertainty, significance, correlation and causation
  • using numerical information to build and maintain reputation and credibility – ensuring key audiences understand the impact you’re having
  • setting targets, and measuring and communicating performance
  • prioritising activity: trends, blips, and forecasting
  • exploring data to reveal stories with richer, more engaging content, and making the most of free sources of official statistics
  • visualising numbers – charts, graphs and infographics that inform rather than confuse
  • avoiding pitfalls that can lead to misunderstandings and confusion – and the attentions of fact checkers keen to expose misleading statements!

How the workshop is run

The workshop is interactive throughout with a mix of presentation, group discussion and practical exercises. Workshops typically run for six hours including breaks; scheduling is flexible and according to the organisation’s needs.

The material is drawn from charity and other not-for-profit sources, from the media, and from the political and policy-making sectors.

As the course involves workshop sessions, it is ideally limited to 16 attendees. This gives the most opportunity for all to contribute and for all points that arise to be covered effectively.

I will also be available after the formal course for an informal ‘surgery’ to discuss individual points of interest and concern.


These prices are for in-house workshops for up to 16 attendees from the organisation. Open workshops are available from time to time for individual registration.

One day course
£755 — large organisations
£525 — small organisations (income less than £1 million annually)

Very small organisations — contact to discuss as further discount is available.

Alternatively, open courses for individual registration are held from time to time.


Bite-size talk: £235
– suitable for lunchtime or after work
– two or three topics covered of your choice
– one short practical exercise